Marketing Your Store

Google Ads

Google Ads is the most common digital marketing channel used by our dropship customers. If you’re not technical, you may need to reach out to a digital marketing specialist for assistance.

There is a lot of competition on Google Ads for many products stocked by Agline—both from our dropshippers and other retailers—so you might need to get creative with your ad spend to achieve good results. 

Addons and Upsells

Offering product addons to customers is a great way to increase your average order value. Many products in our range have accompanying products that can be offered. Some examples are below:

Snooza Cuddler Pet Beds — Potential addons include Snooza Cuddler Blankets and Extra Snoozafill.

Snooza (non-Cuddler) Pet Beds — Potential addons include Enzyme Wizard Fabric Cleaner and Snooza Cuddler Blankets.

KONG Classic and Goodie Bones — Potential addons include KONG stuffin’ treats and treat pastes

Follow-ups & Automations

Many pet products need to be purchased at fairly predicable intervals. For example, a customer who purchases a 10kg bag of dog food is very likely to purchase another 10kg of dog food in about 30 days.

Knowing this, you can use the follow-up email function built into most digital marketing software to remind customers of your store right when they’re needing to make a purchase.

Building an Audience

Our most successful dropship customers invest heavily in building an audience around their store.

There’s many ways you can go about this. Some stores share blog posts packed with useful information, which encourages people to visit their website, leave comments, join the mailing list, and potentially one day buy something.

Others have good success maintaining active Facebook and Instagram pages. Pet supplies are inherently very easy to promote on social media, because everyone loves seeing photos of pets happily playing with a toy or adorably sleeping in a bed.

A few of our customers are even more creative. One store, that exclusively sell specialty bird care products, runs a busy Facebook Group where bird owners can get free advice on health problems their birds might be experiencing.